On Thursday morning I am presenting a workshop session on 'Defining your management brand'. Basically I am looking at - what is a brand, why a management brand and what will you you do with a management brand once you've got one?
Defining your management brand atem conference, july 2010
I am deeply grateful to all those awesome people out there who have researched the subject and have created their own content on the subject. I have gratefully borrowed from everyone and put it together to make what looks like a great presentation.
As my great MBA lecturer always said "Edit, don't author"/].