Who are you talking to?

Check out these research results from Mckinsey -

• People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet;
• In smaller towns, the corresponding number is 50 percent;
• The PC is fast replacing the TV set as an entertainment hub;
• One in five consumers between the ages of 18 and 44 won’t purchase a product or service without first researching it on the Internet;
• The volume of e-commerce in China more than doubled last year.

So if you are selling something, have a service to offer, or are looking for blog readers - try publishing your pages in Chinese! (That's not a joke).

We have completed this exercise at work with Spanish and guess what - our website hits went through the roof for South America!

My boss is now off to China next week for a visit as well. The possibilities are endless...

(Source: https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Chinas_Internet_obsession_2546)