Wednesday, March 10, 2010

Who are you talking to?

Check out these research results from Mckinsey -
  • People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet;
  • In smaller towns, the corresponding number is 50 percent;
  • The PC is fast replacing the TV set as an entertainment hub;
  • One in five consumers between the ages of 18 and 44 won’t purchase a product or service without first researching it on the Internet;
  • The volume of e-commerce in China more than doubled last year.

So if you are selling something, have a service to offer, or are looking for blog readers - try publishing your pages in Chinese! (That's not a joke).

We have completed this exercise at work with Spanish and guess what - our website hits went through the roof for South America!

My boss is now off to China next week for a visit as well. The possibilities are endless...


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