- Screw the recession - attitude.
- Day in the clouds - creative marketing.
- Freefest - get customers by giving them what they want.
Personally I find Mr Branson to be a lot more appealing than Mr Trump. He is fresher, has more attitude and writes great books!
Essentially Mr Branson and Virgin understand their customer, listens to their demands and gives them what they want.
Attitude is everything. Be it negative or positive - it determines your mood, your thoughts and those around you.
I also like this quote - "attitude = altitude".