- They win customers by products that integrated, seamless and work together to achieve what the customer wants (c.f. what they want). They make their products easy to use and accessible. They keep the features the professionals want to use while still making sure the average Joe can achieve their goals as well.
- They teach their customers how to use their products through online seminars. This is how they keep customers. Customers are constantly able to learn new tricks and ways of doing their work. Customers can constantly increase their knowledge so the product they bought doesn't become redundant.
How about your business or organisation? You may have won some customers but how do you ensure they keep coming back to you for more - more services, more upgrades, more teaching, more haircuts?
Often time's it's the little add on's that make the difference. Putting time and effort into making sure people come back to you and your organisation is time and money well spent!