The secret to marketing is knowing - who to talk to and when they are listening.
In education a majority of the brighter students know years in advance where they are going and when.
Some of the bright kids who have a bit less conviction make their minds up within 6 to 12 months.
The kids with no idea make their minds up on the spot.
- When should marketing start for an education provider? As soon as possible. Every child and person is a potential candidate.
- What marketing strategies should providers employ? Graduates and career choices. Profile the people who have done well and show people the lifelong options available to them.
Education providers should have the easiest Marketing roles in the world. They are tasked with educating people and thereby helping them and improving their lifestyles.
What better product is there than that?