The secret to marketing (and business in general) is to sell the right product at the right price.
Example - last night I went to McDonald's with the family - 2 adults and 2 kids. I looked at the menu board but couldn't see any deals that were value for money that could allow everyone to eat well. So what did we do?
We went down the road to Burger King instead. Why? They have bundled dinners available after 5.30pm that gave all of us a good meal at a good price. There was - ease of choice, the price was right, everyone was happy. Plus there were plenty of customers!
You have to sell to people based on their needs, drivers and motivations - not yours.
Interestingly Slate.com have an article about why McDonald's are doing well through the recession (compared to restaurants and cafes).
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