Advertising and the Causal Game

(Image: http://www.flickr.com/photos/will-lion/2670240933/in/photostream/)

Quote of the Week

"Globalization will tend to make strong business designs stronger (through global sourcing, selling, and science). It will make weak business designs weaker (through more competition, reduced differentiation, and a greater disconnect from customers). And it will create more no-profit zones for companies and even entire industries."  Adrian Slywotzky, Peter Baumgartner, Larry Alberts, and Hanna Moukanas

Are You Enjoying Globalization Yet?  The surprising implications for your business.

http://www.mbadepot.com/external_link.php?ID=12888&url=http%3A%2F%2Fwww.mercermc.com%2FPerspectives%2FJournal%2FMMJ_pdfs%2FMMJ20%2FMMJ20_globalization.pdf

The Right Product

The secret to marketing (and business in general) is to sell the right product at the right price.

Example - last night I went to McDonald's with the family - 2 adults and 2 kids. I looked at the menu board but couldn't see any deals that were value for money that could allow everyone to eat well. So what did we do?

We went down the road to Burger King instead. Why? They have bundled dinners available after 5.30pm that gave all of us a good meal at a good price. There was - ease of choice, the price was right, everyone was happy. Plus there were plenty of customers!

You have to sell to people based on their needs, drivers and motivations - not yours.

Interestingly Slate.com have an article about why McDonald's are doing well through the recession (compared to restaurants and cafes).