Here's a brief overview -
- Provide purpose. People want to know what's in it for them.
- Reinforce the message. Emphasise the message repeatedly.
- Skill employees for change. Train them and prepare them before and during the change process.
- Consistent role models. Choose some key people to model and example the types of change that the organisation wants to achieve.
These messages are as true today as they were back in 2003 when the article was first published.
(Original article: The psychology of change management, Emily Lawson and Colin Price)