Shut up and listen.
Customers ultimately determine the success or failure of your business.
If the customers aren't buying - maybe you're wrong.
The link posted below goes to a study done on companies engaging with their customers through the social media medium. What it attempts to do is find a link between revenues and customer involvement.
Are the two linked? Yes. Strongly? Not so much.
One social media forum I have been musing on is the success of the website - http://www.throng.co.nz/. This is a social community/tribe (see Seth Godin) based on something that most people do - watch TV.
Throng.co.nz fills a gap in the market - people want to discuss, learn about and give feedback to the TV channels in a forum that is not commercially linked (?) to the TV stations.
Does it work? Yes.
Why? People can engage and speak their minds.
Do the TV people listen? I sincerely hope so.
The company or organisation that listens will ultimately succeed!
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