Social Media for Customer Engagement

Shut up and listen.

Customers ultimately determine the success or failure of your business.

If the customers aren't buying - maybe you're wrong.

The link posted below goes to a study done on companies engaging with their customers through the social media medium. What it attempts to do is find a link between revenues and customer involvement.

Are the two linked? Yes. Strongly? Not so much.

http://www.engagementdb.com/Report

One social media forum I have been musing on is the success of the website - http://www.throng.co.nz/. This is a social community/tribe (see Seth Godin) based on something that most people do - watch TV.

Throng.co.nz fills a gap in the market - people want to discuss, learn about and give feedback to the TV channels in a forum that is not commercially linked (?) to the TV stations.

Does it work? Yes.
Why? People can engage and speak their minds.
Do the TV people listen? I sincerely hope so.

The company or organisation that listens will ultimately succeed!