"People are human. People have a sense of humor. People are real."
Make the position title legitimate and current. 'Ad Mechanic' now there is a job title that inspires and sets a level of expectation around the persons skills and capabilities.
Give the applicants and position some respect. The role is about the ability to use initiative, problem solving skills and mix them together with some creative flair and BOOM there you go - Ad Mechanic.
Speak to people in the same way you want them to hear you. The message is clear and simple. There is no ambiguity about what is going to be expected of you should you be the chosen one.
The next time you choose to look for people to join your team keep these ideas in mind. I'm picking that the team at Fuel will have received a whole bunch of applications and there will be some great applicants too!
So when we take the time to respect people, their skills and give them opportunities to develop there will be no shortage of people lining up to join your team.