Sunday, February 7, 2010

Stay in Touch - Relevance

I work in the education sector and one of the biggest ongoing challenges we have is ensuring that what the students learn is applicable when they have finished their studies.

This is the same issue that confronts all businesses and companies. How do we stay relevant and suitable to what our customers want and need?

Try these tips -

  1. Ask. Ask questions to your customers and stakeholders. Move out of your safe zone and go and see your customers and industry at their place of business. Try a questionnaire, go into the social networking domain and ask. After you have asked, be quiet long enough to listen and collate the answers into a workable solution and strategy.

  2. Seek. Look for changing trends and opinions. Carry out professional development. Find others in the field who are working towards the same end that you are and get their professional opinion.

  3. Knock. Go and and find knowledge experts. Find people whom you may have never met but come with big reputations and solid wins.

"Do what you do so well that they will want to see it again and bring their friends" Walt Disney.

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