Tips for attending Expos and Events

Expos and events are the perfect time to enhance not only your companys product but yourself as well.  You can work on your people skills and methonds of interaction with others.  Here a few tips for the next time you are out on the road -

• Be confident.  Know your product and be confident that you know what it is you are selling.
• Look for points of similarity with others.  Use what they are offering as a starting point for then focusing what makes your product different from theirs.
• Speak to other exhibitors.  Use these times as self marketing and marketing opportunities to tell others what you are good at.  There may come a day when you could be asking them for either a reference or a job.
• Have fun.  Interact with others.  Mix and mingle.  
• Smile lots.

Above all else - if you are having fun, so too will the people you are talking to.