- Be confident. Know your product and be confident that you know what it is you are selling.
- Look for points of similarity with others. Use what they are offering as a starting point for then focusing what makes your product different from theirs.
- Speak to other exhibitors. Use these times as self marketing and marketing opportunities to tell others what you are good at. There may come a day when you could be asking them for either a reference or a job.
- Have fun. Interact with others. Mix and mingle.
- Smile lots.
Decision making, after the fact - Critics are eager to pick apart complex decisions made by others. Prime Ministers, CEOs, even football coaches are apparently serially incompetent. If they...
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