Today I'm working our stand at a local expo. And guess what? It's going great! What are we doing right? We have a very simple stand set up over an area approximately 3m deep by 6m wide. This is enormous for an expo but we have bought extra space because we need it.
The space at first glance appears to be a bit bare but it's about the customer experience and interaction that counts. We have products that are simple to expain, people can put their hands on them and interact with them, and they are everyday products or items that people have just never thought about.
The way it works - we get at most 2 minutes with every person that walks past. Thats 120 seconds max. So what we do is give the people something to put their hands on straight away and gain their interest. No standing around waiting in qqeues - just cut to the chase and sell what you've got.
So this year we have - a microscope for looking in, a laser sight for measuring heights, wooden kiwi's to give away and a grass meter (that measures grass depth.) All of these take no more than 60 seconds to explain or to get peoples attention. That leaves us with 60 seconds to sell our product (in this case education) before the people turn off, get bored or move on.
Short, sharp and simple. Effective.
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