This is a neat and tidy little management book that describes and explains the hows and whys of the strategies used in Barack Obama's successful presidential campaign.
Common sense approaches to management - people and campaigns. That is the easeiest way to describe this book. There is nothing to flashy or gorund breaking about this book. Rather it neatly captures the essences of what President Obama did right in his campaign. There are plenty of anecdotes and nice stories that back up what the authors have written all the way through.
Here are the three core things I got from the book -
- Keep cool. Temperament is vital.
- Keep in touch. Social media is where it is at for allowing people to interact with you.
- Keep in front. This relates to both leadership and direction.
It is a simple book that has been well written. A good reader could complete this book in 3 to 4 hours.