If you click on the following link you will find a whole buch of statistics that relate to the Asia Pacific region speciifically - http://socialmedianz.com/opinion2/2010/10/09/an-eye-on-asia-social-media-growth/
So how do we as an education organisation engage?
- Facebook. This is an interesting one. Our main institute page has over 500 fans (which is not too shoddy) but the other pages for individual schools don't seem to be able to gain any traction. The other interesting side to Facebook is that there are lots and lots of international students who use it to find out what the institute feels like and to let others know they are coming.
- Twitter. Twitter is great for connecting with specific industry groups and organisations. There is where we are able to engage in each of the different business units with our customers.
- RMIT. These guys are based in Melbourne, Australia. They effectively engage using twitter and facebook to keep on touch with their stakeholders. They design and implement their marketing strategies across all their various media channels.
- NorthTech. For a polytechnic based in the far north of New Zealand these guys are great. They are using YouTube to quietly and efficently show the world what they are up to.