Tuesday, October 20, 2009

Personal Leadership Branding

Sometimes selling yourself can be the hardest thing to do. How do you see yourself and your skills to lead others?

Human Resources, the magazine of the Human Resources Institute of New Zealand, features an excellent article on just this very topic. Written by Pip Furlong writes about how you develop your own strong personal brand.

The main points are as follows -
  1. Discover - analyse your skills and experience- understand what you are good at.

  2. Communicate - get feedback from your colleagues and managers on how you are exuding your and showing your brand.

  3. Define - how do you contribute to the organisation currently, and how can you contribute more.

  4. Create - work on a strategic plan where yo combine your personal strengths, passions and values to give maximum value inside and out of the organisation.

It all boils down to - knowing who you are, assessing where you at and changing the way you work. It is about making the most out of your performance both in work and out of work.

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