Thursday, March 17, 2011

Social Media is a relationship... not a one night stand



As an educational facility we use social media to talk about what we are up to.  We also use social media for an association I belong to and the workers union.

The problem I see is that we spend a lot of time broadcasting news headlines and not so much time engaging in conversation.  There is no shortage of posts or interesting stories being put out there for people to read.

The issue is engaging with our clients/customers/stake holders.  From where I sit the issue is in finding stories or starting conversations that get students to talk to us.

Nothing beats face to face and one on one conversations.  But when we have 9,000 students spread across a huge land area.  So speaking to each of those students one on one?  It just isn't going to happen.

From where we sit as educators we assume it would be easy to engage students.  We spend up to 30 hours a week with students in the classroom.  We teach them, work with them and ultimately we hope change their lives.  So why the resistance or apathy from the students when it comes to engaging with us?

Any ideas anyone?

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