Monday, March 14, 2011

Podcast review - "Creating Enchantment" by Guy Kawasaki.

I enjoy running.  Running is a great hobby because it only requiires you (one person) some shoes and some exercise.  One of the benefits of running is the time that you have available to think, reflect or listen.

The Stanford Entreprenurial Thought Leaders series is one pocast that I have been listening to for the past 12 months (ever since I finally managed to get an iPod).  And for the past 12 months this series of podcasts has continued to be listened to - week in and week out.

I was blown away by the awesomeness that is the podcast by Guy Kawasaki.  This is a totally well rounded speech delivered by the consumate professional that is Mr Kawasaki.

What is delivered is a 60 minute master class in both management and innovation techniques, as well as a tutorial in how to write a speech, create a presentation and how to pull it off with ease.  This presentation, I think, was set up as a sales pitch for the new book "Enchantment" by said author stated above.  What really happens is the presentor takes the big lessons of the book, breaks them down into a series of easy to understand points and leaves the listener with the challenge of applying all the lessons to themselves.

Here;s some background on Mr Kawasaki -

"Guy Kawasaki is the co-founder of, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College."


So if you a) enjoy running, b) enjoy great presentations or c) want management advice - then I recommend you download this podcast.

Here is the presentation -

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