What are the key aspects of your business and work that you measure?
When you begin to measure something you are able to assess the impacts and success rates of what it is you are trying to achieve.
If you are working to achieve higher turnover - you measure sales!
If you are trying to achieve more website traffic - you measure the hits and content!
If you are trying to get fit - you measure weight loss, stamina gain and strength gains.
In order to know if you will hit your targets and goals - you must measure your development as you go.
Aim, Analyse and Achieve.