Tuesday, November 17, 2009

Social Marketing That Works

Orcon have very successfully made the move to capturing the essence of the social media forum and have translated it nicely into a new TV advertising campaign.

What did they do?

  1. Hired a big name star to be the face of their campaign.

  2. Asked everyday people to create a video application for themselves.

  3. The 'star' critiqued the applications down to a manageable number = 10.

  4. The star and his new crew video linked together to record the song.

Why does it work?

  1. Brand leverage. By using a popular cult music star people became interested.

  2. Offering people an opportunity of a life time. At what other time could the average person interact with or even record a song with their star?

  3. Interaction. Everyday people interact and create history.

This was a fabulous idea that perfectly captures the move towards social media advertising. The best part is Orcon have merged social media advertising along with television advertising.

10 out of 10!

No comments:

Post a Comment

Related Posts with Thumbnails