Tuesday, November 17, 2009

Social Marketing That Works


Orcon have very successfully made the move to capturing the essence of the social media forum and have translated it nicely into a new TV advertising campaign.

What did they do?

  1. Hired a big name star to be the face of their campaign.

  2. Asked everyday people to create a video application for themselves.

  3. The 'star' critiqued the applications down to a manageable number = 10.

  4. The star and his new crew video linked together to record the song.

Why does it work?

  1. Brand leverage. By using a popular cult music star people became interested.

  2. Offering people an opportunity of a life time. At what other time could the average person interact with or even record a song with their star?

  3. Interaction. Everyday people interact and create history.

This was a fabulous idea that perfectly captures the move towards social media advertising. The best part is Orcon have merged social media advertising along with television advertising.

10 out of 10!

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