(Source: http://www.millennialmedia.com/wp-content/images/SMART/MillennialMedia-SMART-September-2010.pdf)
So if I have a product or service to offer that directly targets or could be used by moms - what advertising avenue do you think I would use? And if the moms are that intelligent and tech savvy then how much more are the kids?
32% of moms own a Smartphone in 2010 vs. 20% in 2009 (a 60% increase).
32% of moms say they use the Mobile Internet once a week in 2010 vs. 20% in 2009 (a 60% increase).
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