Bridging the social divide

by David Armano

Smart marketing - putting it in reverse.

This is one of the most powerful advertising videos I have seen in a long time.

How does it work?  It takes a simple idea - before and after - and reverses the cycle.

Super effective and very, very moving.

This fantastic video was created by Ogilvy.com.  To see more of their great work head over to their website.

With change comes increased opportunities!

(Source: http://www.millennialmedia.com/wp-content/images/SMART/MillennialMedia-SMART-September-2010.pdf) 
So if I have a product or service to offer that directly targets or could be used by moms - what advertising avenue do you think I would use?  And if the moms are that intelligent and tech savvy then how much more are the kids?

32% of moms own a Smartphone in 2010 vs. 20% in 2009 (a 60% increase).
32% of moms say they use the Mobile Internet once a week in 2010 vs. 20% in 2009 (a 60% increase).