Shifting house and getting serious!

Please bear with me over the next week or two because I am shifting house!  Not literally physically but literally electronically. 

I am moving my content from a free/simple hoster like blogspot or posterous and am taking the plunge into having my content on my own website.  So why do this?

• To get serious.
• To be visible.
• To own my own content.

I am all for using free and simple blogging services to start out with when it comes to having somewhere to place your content.  However when you have a website/product that you have a vested interest in be it – financial, time, blood sweat and tears – then you take it more seriously.

So after two years (which seems like forever already) I am getting serious.  LOL.  So please bear with me if things are a bit erratic for a week or two.  Normal transmission will continue again shortly.

Here's the moral to the story - if you are taking pride in your work and are being serious about what you are doing – then it follows that others will take you seriously as well!

Danger! Danger Will Robinson! Danger!

Using technology realistically

via EduGeekjournal.com

While this video is centred mainly on the development of an online course there are quite a few lessons in this video that go wider.  Here is what I picked up -

• Online development isn't instant.  Rome wasn't built in a day.
• Online anything takes, time, work and practice.  Practice makes perfect.
• Have a road map or development plan and stick to it.  Cutting corners at the beginning will only mean that you will have to correct those mistakes again later.
• If you are doing something online - ask an expert for help.
• If you are going to create something - make it great!
• Just because you have done well in printed media absolutely does not mean you will have what it takes to make it in an online medium.
• Don't be overawed by others trying to use their postition as leverage to get you to give in.
• Just because it's online doesn't mean that it is going to be engaging.
• Don't mess with a female with pink or red hair!

Bridging the social divide

by David Armano

Smart marketing - putting it in reverse.

This is one of the most powerful advertising videos I have seen in a long time.

How does it work?  It takes a simple idea - before and after - and reverses the cycle.

Super effective and very, very moving.

This fantastic video was created by Ogilvy.com.  To see more of their great work head over to their website.

Best practices for social media marketing

I'm taking the day off to keep working on my CV and job application. In the meantime this is a great powerpoint and says a lot.

Social media marketing, best practices

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