Marketing that means something!

Many, many months ago I emailed the good people at Dilmah with a query about one of their products.  I never subscribed to any emails or newsletters.

What's great is this -

• Dilmah added me to a mailing list but haven't abused that fact.
• This email came through last night.  It is honest and sincere.

Now THAT'S what I call marketing!

 

Tips for attending Expos and Events

Expos and events are the perfect time to enhance not only your companys product but yourself as well.  You can work on your people skills and methonds of interaction with others.  Here a few tips for the next time you are out on the road -

• Be confident.  Know your product and be confident that you know what it is you are selling.
• Look for points of similarity with others.  Use what they are offering as a starting point for then focusing what makes your product different from theirs.
• Speak to other exhibitors.  Use these times as self marketing and marketing opportunities to tell others what you are good at.  There may come a day when you could be asking them for either a reference or a job.
• Have fun.  Interact with others.  Mix and mingle.  
• Smile lots.

Above all else - if you are having fun, so too will the people you are talking to.

The Missed Position

So you applied for a position within your company - one that you really wanted or coveted - and didn't get it. What do you do?

Well you can either - get bitter or get better!

Here's what I did for the person who got the job over me -

1. Congratulations. I offered them congratulations and wished them well.


2. Support. I offered and gave as much support as I could to enable them to be the best at what they have to do.


3. Integrity. I speak highly of the person when I am talking to others in the staff room or on other occasions.

Remember - you reap what you sow! Here are some questions I use to self relect -

1. Role size. Was the job the right shape/size for my abilities? If I didn't get the job because of a lack of skill - then get started and work towards fixing those areas of lack.


2. Philosophy. Did the job role and company philosophy suit me and vise versa? If not then great - I don't have to deal with those issues in the future.


3. Interview. What questions did they ask? How do I feel I answered them? Could I have handled the interview any differently?

So you didn't get the job. Don't get even - get better!