Getting your customers attention - number 2

I love this video.  What happens is customers (movie goers) interact with the a part of the product (in this case a movie) and have a real life experience.
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This is great.  Shifting a two dimensional experience into the real life - unforgettable!
This simple method of creating the customer experience is the glue that companies need to engage and entice with.  Get real people having real life experiences with your offering.