Book review - Linchpin by Seth Godin

I have heard it said that sometime's there are books that come and find us.  It's like someone wrote a book and it has been sitting there waiting for the right moment to either jump out at us or it places itself in our way so that we have no choice but to trip over it and start reading it.

Linchpin was one of those books for me.  Linchpin is written by one of the most inspiring people of our time - Seth Godin.

Seth Godin is a guru.  Okay - that is debateable but probably true.  What he does he the best is write books, blogposts and give talks that inspire and encourage people to think differently and view the world from a different perspective.

The book Linchpin is no different.  You will not find in this book the three keys to success or easy to follow formulas that will guarantee succcess.  What this book is - is a series of daily, easy to follow challenges for the authentic self to come to the fore.

Linchpin takes a central theme of life being art.  And based on the art theme - everyone is an artist.  The question is - are you creating art?  I won't give too much away but the whole art theme is both a metaphor and a literal sense of what we do with our time.  Artist or cog - the choice is yours.  Whether you are a cleaner or a CEO the questions and the challenges are the same.  Bring your authentic self to your work, create art and let the good times roll!

The book is super easy to read and understand but at the same time it cuts straight to the heart of the matter.  There are no mysteries or hidden messages.  In this book what you see is what you get.  Simple.

My overall rating for this book - 4 and 1/2 stars.  Yes, it is that good.

Decision Making Strategies

PMI Method for Decision Making

One way to examine choices is the PMI Method, invented by Edward de Bono. PMI is an acronym for Plus, Minus, Interesting. It takes the Scored Pro & Con a step further by forcing us to think about "what is interesting" about the choice.

• Plus are the pros. What's good about the idea.

• Minus are the cons, the bad points of the idea. And finally,

• Interesting. What is interesting? What are the possibilities?

This chart is especially handy when brainstorming and you have ideas that are not really a pro or a con. Rather, ideas interesting to think about. To calculate your PMI score add up your (Plus) + (Minus) + (Interesting) scores. Items in the "interesting" column can score as a plus or a minus depending on the implication of the thought.

In the example above, the plus score added up to +13, the minus -12, and the interesting column was +3. Added together this idea scores a +4.

While it is easy to think-up why we like or don't like something, we don't usually think about it from the perspective of what is interesting about the idea. Using PMI encourages exploration of possibilities that arise from thinking about it from three directions. It enlarges our view of the situation.


(Via: Paul Williams, @Idea Sandbox).